Back in 2016, from an attic space of an Auckland Cafe, the idea to make sustainable toilet paper was formed. Flash forward to 2022 and we're continuing to work on expanding our range by creating products that have a big impact with small change.

Since then, we’ve become Carbon Zero Certified through Toitu Envirocare, eliminating our carbon footprint through purchasing carbon credits that help plant trees and install solar energy stations around the world, one of our proudest achievements so far.

From our tree-free toilet paper, paper towels and tissues, right through to our cleaners made from tablets, our focus has been on helping our customers reduce the impact of deforestation and single-use plastics.

We’re a New Zealand owned company, operating out of Auckland.

Since 2019 we have expanded to have a team in London, servicing the United Kingdom.

Our goal as a company has been to make everyday essentials – from toilet paper, tissues and paper towels, to household cleaners and hand wash, which all have a big impact with small change.

Today, we remain independent and dedicated to making a positive impact on the lives of our customers, suppliers, manufacturers, and the planet, through our range of products.

Nature called, we answered.

Our objective is to simplify sustainability by creating everyday products with innovative, mindful materials.