Big impact

with small change.

We make everyday sustainable essentials from toilet paper, tissues and paper towels to household cleaners.

Average rating

From 3599 reviews

Our objective is to simplify sustainability by creating everyday products with innovative, mindful materials.

Starter kits

Simplify sustainability in your home with our eco-friendly starter kits delivered straight to your door. Buy the bottle once. Refill again and again.

Shop all starter kits
Climate impact

What does it mean to be a Carbon Zero organisation?

We set out (with a load of data and handy online tools) and measured the emissions from all of our organisation's activities including manufacturing our products, shipping our orders and courier deliveries to your doorstep.

We then offset our emissions by buying carbon credits in New Zealand and Asia. The solar panel projects and forests are certified to capture carbon and therefore bring our net emissions down to zero!

Toilet Paper

Our paper range is made from sugarcane waste (bagasse) combined with bamboo. Every day over 27,000 trees are flushed down the loo. So we use a fast-growing resource that is kinder to the earth that grew it.

Shop all toilet paper


We started a Journal to learn, share and grow.

View all articles
  • A Conversation with Seasick Sunscreen Co

    A Conversation with Seasick Sunscreen Co

    Seasick Sunscreen is a Certified SPF 30 ocean-friendly, plastic-free sustainable sunscreen based in Wellington, Aotearoa. They are 100% NZ made and operated. Seasick was born out of our desire to reduce the number of toxic chemicals and plastic entering our oceans. Protecting the environment is at the heart of...

    Read more

Back in 2016, from an attic space of an Auckland Cafe, the idea to make sustainable toilet paper was formed. Originally known as smartass, we wanted to continue to simplify sustainability for our customers by helping them to have a big impact with small change.

Learn more

Everyday products made from innovative, mindful materials.