Big impact

with small change.

We make everyday sustainable essentials from toilet paper, tissues and paper towels to household cleaners.

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Our objective is to simplify sustainability by creating everyday products with innovative, mindful materials.

Climate impact

What does it mean to be a Carbon Zero organisation?

We set out (with a load of data and handy online tools) and measured the emissions from all of our organisation's activities including manufacturing our products, shipping our orders and courier deliveries to your doorstep.

We then offset our emissions by buying carbon credits in New Zealand and Asia. The solar panel projects and forests are certified to capture carbon and therefore bring our net emissions down to zero!

Toilet Paper

Our paper range is made from sugarcane waste (bagasse) combined with bamboo. Every day over 27,000 trees are flushed down the loo. So we use a fast-growing resource that is kinder to the earth that grew it.

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We started a Journal to learn, share and grow.

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Back in 2016, from an attic space of an Auckland Cafe, the idea to make sustainable toilet paper was formed. Originally known as smartass, we wanted to continue to simplify sustainability for our customers by helping them to have a big impact with small change.

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Everyday products made from innovative, mindful materials.