27,000 trees get flushed down the loo every single day, for toilet paper use alone. In 2022, a whopping 91% of plastic is not being recycled. Our goal is to produce products that have a big impact with small change.

Carbon Zero Certified

While we produce products that have a much smaller footprint, we do still produce carbon.

We’ve been certified through Toitū Envirocare as carbon zero since 2019 eliminating our carbon footprint through purchasing carbon credits that help plant trees and install solar energy stations around the world, is one of our proudest achievements so far.

Learn more here

Back in 2016, from an attic space of an Auckland Cafe, the idea to make sustainable toilet paper was formed.